About Catryn Becker
Why I do this: From a passionate environmental engineer with boots on the ground to a visionary leader at the helm of Optimize We, my career has been driven by a profound desire to make a meaningful difference. As I ascended the corporate ladder, I found myself increasingly distanced from the tangible impacts of my work. This realization sparked a transformative journey towards fulfilling a deeper purpose—empowering women to align their careers with their inner calling. My leap of faith into entrepreneurship, though fraught with challenges, taught me invaluable lessons that I am now committed to passing on to others. This journey is not just about achieving professional success; it's about embracing a fulfilling life aligned with one’s true passions.
Expertise and Credentials - Foundation of Experience and Innovation: My academic background from the prestigious Colorado School of Mines and SDA Bocconi School of Management, coupled with two decades in engineering and consulting, forms the foundation of my expertise. As host of an award-winning business podcast and an international best-selling author, I delve into the essence of what drives success across various fields. Certified in Feng Shui and subconscious release techniques, I blend traditional wisdom with innovative practices to guide our clients to clarity and fulfillment
Optimize We Mission
At Optimize We, we empower professional women to unleash their full potential and transform their visions into reality. Our mission is to provide the tools, guidance, and community support necessary for women to thrive in their entrepreneurial journeys, be that starting a full time new business or nurturing a passion project. Through our innovative programs like the Visionary Catalyst Academy, we foster environments where creativity, leadership, and strategic business practices flourish. Optimize We is committed to helping women birth sustainable businesses that are deeply satisfying and also make a significant impact in their industries and communities.